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07 Aug How to Wear Red in 2023 – 7 Ways to Wear this Hot Colour Trend

Posted at 08:01h in Fashion, Trends by

Pink might have been the colour everyone was obsessing over last year, but whilst we are enjoying the Barbie love, there is a hot new colour taking the reins this season. And of course, it had to be something equally as bold. Which may explain how red, the ultimate attention-grabber, became the spicy shade taking over 2023. A little bit sassy, a little bit more grown-up, and equally as striking, warning-sign red is here to bring a touch of glamour to all your outfits this summer and into autumn/winter.

Whilst Red has been slipping into vision for some time now, for autumn/winter 2023 it’s hard to think of a show that didn’t dabble in this fiery shade. Stella McCartney, The Row, Bottega Veneta, Prada, and Fendi all saw fire this season, to name a few. And as autumn edges closer, the shade is already coming in hot in the new arrivals sections. Whilst this vibrant shade might not be the first stop for the colour shy amongst us, it’s actually surprisingly easy to wear. Paired with low-key neutrals for a summery look, or denim for every day. Plus, whilst there are many shades of red, pick true primary red and you have a universally flattering shade that is also fairly classic. Meaning you will likely keep it in your repertoire season after season. Whether you’re road-testing this colour trend now with your summer holiday outfits, or looking ahead to autumn/winter, here are 7 easy ways to wear red in 2023, and beyond.

How to Wear Red in 2023 – Relaxed Summer Fabrications

Whilst red might seem intimidating, this bold hue can look super relaxed in summery linen or crisp cotton. Go for a wear-anywhere summer dress in cherry red or a throw-on linen shirt that will add a pop of colour to your neutral summer looks.

Image depicting how to wear red in 2023. Gold earrings, red linen dress, basket bag and black sandals.

Anthropologie The Petra Mini Drop Earrings, £48, FARM RIO Tie-detailed linen-blend maxi dress, £215, SAINT LAURENT Panier Small raffia bucket bag, £885, A.Emery Finch bead-embellished leather sandals, £170

Shop more Red summer pieces…

TOVE's 'Lauryn' dress has gathered cups and a fitted, corset-inspired bodice that cinches the waist. It's cut from red stretch-cotton poplin and falls to a flowy midi skirt. Style yours with mules or slides, depending on the occasion.
TOVE Lauryn gathered stretch-cotton poplin midi dress, £545

Tove’s cotton poplin dress is so stunning in bright red and can be easily dressed up or down.

The Evander red midi dress from Rixo is made from pure cotton and features delicate openwork broderie anglaise. The design comes with a sweetheart neckline, ruffled straps, and a shirred back.
RIXO Evander openwork cotton midi dress, £306

The delicate openwork broderie anglaise on this Rixo dress gives the bold red a whimsical touch.

H&M red Calf-length, fitted skirt in woven fabric with gathered side seams at the top and a decorative knot detail at the waist for a gently draped effect. Concealed zip and button at the back of the waist and a high slit at the front of the hem. Unlined.
H&M Knot-detail skirt, £27.99

This linen-mix midi skirt looks so good dressed down with a white tank and flat sandals for summer days. The gathered knot detail is also so flattering.

Reformation cherry red Zenni linen mini dress has wide Non-adjustable straps, a boat neckline, fitted waist and a-line fit and fastens with a back zipper.
Reformation Zenni Linen Dress, £228

The perfect cherry red mini to add to your life. Join the waitlist if it’s sold out in your size.

H&M Premium Selection red Loose-fit shirt in airy linen with a collar and buttons down the front. Double-layered yoke, dropped shoulders and long sleeves with buttoned cuffs.
H&M Linen shirt, £24.99

A red linen shirt you can throw over all your neutrals.

H&M red Calf-length, oversized, off-the-shoulder dress in an airy crêpe weave with elasticated smocking at the top. Long, voluminous balloon sleeves with narrow elastication at the cuffs and a gathered seam below the hip. Unlined.
H&M Oversized off-the-shoulder dress, £34.99

This looks like such a billowing dream to wear on hot days.

Three Graces London's clothes are all made using fabrics that feel amazing against the skin - you'll find only the finest natural fibers in its collections. Cut from European linen, these 'Molly' pants have billowing, wide legs and sit high on the waist. They'll look lovely with the matching top
THREE GRACES LONDON Molly pleated linen wide-leg pants, £525

Go for a striking head-to-toe red look with the matching top, or pair these breezy linen pants with a white tank and simple sandals for hot days in the city.

Arket red Linen Wrap Dress in BRIGHT RED. Short wrap dress made from pure linen with Long, wide sleeves and a resort collar.
Arket Linen Wrap Dress, (£69) £41

Linen looks so luxe in rich bright red.

La Ligne's dress is intricately pintucked along the bodice before flaring out to a voluminous midi skirt. It's made from lightweight cotton-poplin and has tonal stretch-jersey along the neckline. Wear yours with sandals or sneakers.
LA LIGNE Pintucked cotton-poplin and stretch-jersey midi dress, £500

So pretty. Try & Other Stories smocked bodice dress for a budget-friendly take.

How to Wear Red in 2023 – Casual Red Top + Denim

Bold red looks great paired with denim and is one of the most low-key ways to wear this vibrant shade day-to-day.

Image depicting how to wear red in 2023. Red top, black sunglasses, gold hoop earrings, blue jeans, black bag, gold ring and black ballet flats.

KHAITE Kerrie Jean mid-rise wide-leg jeans, £420, H&M Silk-blend rib-knit top,(£39.99) £28.00, Celine Eyewear Oval-frame acetate sunglasses, £340, Rosa De La Cruz Bamboo 18kt gold hoop earrings, £1360, LOEWE Puzzle Fold Mini leather tote bag, £1,100, & Other Stories Sculpted Dome Ring, £17.00, Mango Elastic satin ballerinas, £35.99

Shop More casual red Tops to pair with denim…

The Le Caraco tank top from Jacquemus is a wardrobe essential with its fitted shape and cotton jersey construction. Pair this style with jeans for a casual look or elevate it with a blazer for evenings.
JACQUEMUS Le Caraco cotton jersey tank top, £115

A wardrobe essential in a new shade.

Sea's 'Greir' top is made from vibrant poplin that's gathered to create textural pleats throughout. It's designed for a slim fit with a high neckline and flutter sleeves and has gently frayed edges.
SEA Greir gathered poplin top, £315

So pretty.

& Other Stories red One-shoulder top crafted from stretch jersey. Designed with an asymmetric off-the-shoulder neckline in a form-fitting silhouette.
& Other Stories One Shoulder Top, £27

A step up form your usual cotton ribbed tank top and jeans look…

EXCLUSIVE AT NET-A-PORTER. You can turn to Hunza G's 'Brooke' swimsuit for comfort, coverage and glamour on your next vacation. Made from breathable seersucker, it's gently gathered at the strapless sweetheart neckline and has figure-sculpting high-cut legs. The red hue is so much fun to wear.
HUNZA G+ NET SUSTAIN Brooke seersucker bandeau swimsuit, £155

Just add denim shorts over Hunza G’s red ‘Brooke’ swimsuit and Matteau’s printed resort shirt for a simple and chic summer holiday outfit.

Loose-fit top in soft jersey with a round, rib-trimmed neckline, short sleeves, and wide smocking at the waist.
H&M Smocked-waist top, £12.99

Smocked waist t-shirts are a definite thing now and this red one is going to perk up your casual outfits.

Paco Rabanne uses metallic hardware to elevate the basics, too. This T-shirt is made from glossy jersey fitted with a silver barbell to create ruching through the body. Temper its close fit with wide-leg pants or jeans.
PACO RABANNE Embellished ruched glossed-jersey T-shirt, £330

Wear this ruched cropped t-shirt with baggy jeans or wide-leg trousers.

H&M red Long-sleeved, fitted top in ribbed cotton jersey with a stand-up collar and overlocked edges around the neckline, cuffs and hem.
H&M+ Long-sleeved ribbed top, £12.99

Pair this with wide-leg trousers for the office or add a denim maxi and knee-high boots come autumn. A bright turtle neck also adds the subtlest pop of colour layered under a knit come winter.

How to Wear Red in 2023 – Red Going Out Top

When you don’t know what to wear on a night out, the jeans/trousers/maxi and a nice top rule never fails. Just spice things up this season with an injection of autumn/winter’s most popping shades of red.

Image depicting how to wear red in 2023. Red going out top, black maxi skirt, gold earrings, black and gold bag, black heels.

MAGDA BUTRYM Floral-appliqué halter-neck top, £746, Missoma Savi Dome Small Hoop Earrings, £89.00, The Frankie Shop Malvo maxi skirt, £193.00, LOEWE Bracelet pleated leather shoulder bag, £1,300

Shop More Red Going Out Tops…

Tap into the red trend this season with Reformation's Sianna knit top in red. It has a one-shoulder neckline with twisted strap detail and a form-fitting silhouette.
Reformation Sianna Knit Top, £78

This one-shoulder winner will work as well now as it will come autumn/winter.

A brand staple and symbol of empowerment, Vivienne Westwood's modern take on the corset exhibits a penchant for historicism and subversion. Made from structured crêpe, the corset-inspired Sunday top features a draped neckline and sculptural folds.
VIVIENNE WESTWOOD Sunday draped crêpe top, £530

Dame Vivienne’s legacy lives on in her signature silhouettes. This bold red statement number channels the powerful spirit her clothes embody.

H&M red Short jersey top with a V-neck, a decorative knot detail at the front, long sleeves and a straight-cut hem.
H&M+ Knot-detail jersey top, £9.99

Just add denim to this low-key going-out to.

Ferragamo's top had a mesmeric, eye-catching glisten at the Spring '23 show, even against a red-on-red outfit and runway set. It's made from silk and is encrusted with crystals across its sheer surface.
FERRAGAMO Crystal-embellished silk top, £4,555

Go all out in glistening red crystals. Pair this long-sleeved top with baggy denim to take it down a notch or wide-leg trousers. Or of course, matching crystal pants…

Fleur du Mal's ready-to-wear is influenced by its lingerie roots. Made from jersey, this camisole has a V-neckline, lace-covered cups and pin-thin shoulder straps. Wear it with the matching skirt and heels for a night out.
FLEUR DU MAL Lace-trimmed jersey camsiole, £228

You have to love a red and pink combo. This lingerie-inspired top is hitting up multiple trends for autumn/winter.

H&M Rib-knit tube top, (£12.99) £6.00

Pair this with a silky black maxi skirt and add an oversized blazer once the autumn chill sets in.

How to Wear Red in 2023 – Break It Up With Red Print

If solid red is too much for you, break the look up with a print. Go for a summery floral paired with denim, or switch up your stripes with red.

Image depicting how to wear red in 2023. Red striped linen shirt, white Loewe tank top, black sunglasses, silver hoops, white denim shorts, basket bag and black sandals.

H&M Linen-blend shirt, £27.99, LOEWE Cropped embroidered ribbed stretch-cotton jersey tank, £275, Celine Eyewear Triomphe 01 oval sunglasses, £370, Loewe Twisted sterling silver hoop earrings, £550.00, FRAME Le Brigitte frayed denim shorts, £190, LOEWE Paula’s Ibiza Medium Anagram basket bag, £550, THE ROW Ginza leather platform slides, £770

The Reformation safia top is a tie front top in a red floral print with cap sleeves, sweetheart neckline, and peekaboo open midriff. It has a white lace edging.
Reformation Safia Top, £148

Pair this sweet red floral top with classic straight-leg jeans or denim cut-offs and a basket bag for French girl vibes. You could also join the waitlist for the Tagliatelle Tomato print linen top if you’re going in hard on your tomato girl summer.

Reformation red floral lacey midi dress. This dress has Back smocking, sweetheart neckline with ruching detail, and side slit with a Back zipper.
Reformation Lacey Dress Es, £248

The print also comes in dress form in the extended sizes range and it’s a delight. Sometimes you just can’t beat a slightly sassy floral midi. The sweetheart neckline blouse in this print is also very on point.

H&M textured weave jacket in a red pattern with a round neckline, shoulder pads, long sleeves and welt front pockets. No fasteners. Lined.
H&M Textured-weave jacket, £39.99

How chic?

H&M red and white striped Boxy-style jumper in soft jersey. Relaxed fit with a wide neckline, dropped shoulders and long, wide sleeves.
H&M Boxy jumper, £18.99

Shake up your Breton knit game this season with a red and white stripe. It’s perfect with these pristine cream jeans and ballet flats.

Louisa Ballou specializes in mood-boosting resortwear you can wear beyond the beach - this 'Helios' dress works just as well styled with sandals for your evening plans. Cut from stretch-jersey, it's printed with the label's 'Red Queen' motif and has a plunging neckline pierced with a gold-tone ring.
LOUISA BALLOU Helios embellished printed stretch-jersey mini dress, (£49545) £272.25

Louisa Ballou’s red print is ready to party.

Mango Red Floral midi dress with thin straps, v neck, Gathered detail at the bust and figure-skimming silhouette.
Mango Ruched detail flower dress, £29.99

This easy-to-wear Mango dress comes in sizes 4-26.

How to Wear Red in 2023 – Red Going Out Dress

A black dress may be a wardrobe failsafe, but the red dress is ready to steal the show this season.

Image depicting how to wear red in 2023. Red maxi dress, silver bag, black rosette choker, black mesh heels with crystal detail.

Prada Rose silk choker, £650, STELLA MCCARTNEY Crepe open-back maxi dress, £1,150, Reformation Medium Chiara Convertible Bag, £398, KHAITE Minna patent leather-trimmed crystal-embellished tulle mules, £910

Shop More Red Going Out Dresses…

This Reformation Maves dress in bright red nods to the biggest colour trend of the season. The dress is made with Naia™ Renew, a sustainable silk alternative made with renewable wood pulp and repurposed waste. Way less impact than conventional silk, so you can just focus on how great it feels.
Reformation Maves Dress, £298

We love the Reformation Maves dress in black and cream, but in red, she is about to do some major heartbreaking.

Reformation Alfred red dress in stretch poplin. This midi dress has back smocking, adjustable straps, a sweetheart neckline, and a sexy side slit. It fastens with a back zipper.
Reformation Alfred Dress, £248

Another major mover from Reformation.

Jacquemus brings a characterful vision of French fashion to the design of every new collection. Made from red jersey, the La Robe Bahia minidress is defined by its wrap-detailed chest and form-fitting silhouette.
JACQUEMUS La Robe Bahia jersey minidress, £475

Sassy. The long sleeves and shirt collar make this red dress more versatile. Dress down with knee-high boots and a long coat for autumn/winter, or pair with heels for an all-out evening look.

The glamorously retro feel of Taller Marmo's pieces can be attributed to the designers' muses - Jacqueline Kennedy Onassis, Sophia Loren and Brigitte Bardot, to name a few. This 'Gina' dress has been made in Italy from red crepe that's trimmed with wispy feathers at the cuffs and hem. Complete your outfit with platform heels and a clutch.
TALLER MARMO Gina feather-trimmed crepe mini dress, (£1,220) £793

Ultimate glamour.

Staud seeks to break through repetition in design with thoughtful styles that are empowering and accessible. Characterized by an alluring strapless silhouette, the Benjamin jumpsuit showcases a structured bodice with corset-style paneling. The relaxed model flows down to a wide-leg fit.
STAUD Benjamin strapless wide-leg jumpsuit, £435

If you’re not a dress person, this jumpsuit is a major showstopper. & Other Stories also has a great red linen jumpsuit if you are on a tighter budget but love the red-to-toe look.

Pierpaolo Piccioli declared red the must-see color at Valentino Garavani's Fall '23 runway. This dress is a vision in silk-faille with a shoulder-baring neckline and a flouncy mini hem. Go all out and team yours with matching pumps - top-to-toe color is one of the coolest ways to style bold shades this season.
VALENTINO GARAVANI Off-the-shoulder silk-faille mini dress, £3,550

After Pierpaolo Piccioli brought us Valentino Pink last spring/summer, Red was the must-see colour at Valentino Garavani’s autumn/winter ’23 show. This off-the-shoulder silk-faille dress treads the line between sassy and sweet with the shoulder-baring neckline and voluminous silhouette.

H&M red Short dress in woven fabric with a collar, V-neck and wrapover front with narrow ties around the waist. Extra-long sleeves, and cuffs with a slit and narrow ties. Unlined.
H&M Wrap dress, £34.99

Take a more low-key approach with a versatile wrap dress in head-turning bright red. Dress it up with heels and jewellery or wear it for the day with loafers or knee-high boots.

H&M red Short, fitted off-the-shoulder dress in a rib-knit viscose blend. Asymmetrical neckline and long flared sleeves. Unlined.
H&M Short bodycon dress, £29.99

It’s all about the shoulders this season.

How to Wear Red in 2023 – Autumn/Winter Staples

Scene-stealing red is without a doubt one of the biggest trends for autumn/winter, so get ahead of the game and add some spice when investing in your autumn/winter staples this year.

Image depicting how to wear red in 2023. Black Loewe knit, red wool wide-leg trousers, black bag, gold ring, gold earrings, tortoiseshell sunglasses, black loafers.

Loewe Anagram Pocket Wool Sweater, £795, PRADA EYEWEAR Oval-frame tortoiseshell acetate sunglasses, £375, & Other Stories Hammered Hoop Earrings, £17, STAUD Caleb ponte wide-leg pants, £380, LOEWE Puzzle Fold Mini leather tote bag, £1,100, & Other Stories Sculpted Dome Ring, £17.00, & Other Stories (EU + UK)Leather Penny Loafers, 120.00, Loewe Anagram Pocket Wool Sweater, £795

Shop More Red Autumn/Winter Staples…

Jacquemus brings a characterful vision of French fashion to the design of every new collection. Ribbed-knit from a soft wool blend, the La Maille Seville sweater is shaped with a ribbon-detailed neckline, asymmetric hem, and elongated cuffs.
JACQUEMUS La Maille Seville wool-blend sweater, £440

A red knit is going to answer so many of your what to wear moments this autumn/winter and this one is dreamy paired with wide black trousers.

Reformation Glenna Cashmere Sweater comes in bright red and has a close fit with a sweetheart neckline and long lightly flared sleeves.
Reformation Glenna Cashmere Sweater, £198

A knit that will take you from day to night.

A testament to authentic and effortless Parisian style, each Isabel Marant piece is designed to get you from A to B. This red varsity-style jacket has ribbed-knit trims, a clean-cut hem, and a shearling interior.
ISABEL MARANT Leather jacket, £2,010

Upgrade your usual black leather bomber with this beautiful red bomber from Isabel Marant. So good.

Update your occasion wear edit with Jacquemus' La Robe Sierra ribbed-knit midi dress. Inspired by classic lingerie detailing, the long-sleeve style features an off-shoulder silhouette with caged straps showcasing the label’s signature logo.
JACQUEMUS La Robe Sierra midi dress, £550

A day to night dress if there ever was one.

GANNI's red cardigan has feminine ruffles at the cuffs and hem. Knitted from soft, fuzzy mohair-blend, it comes in 'Racing Red' that looks great with blue denim and has gold-tone butterfly logo buttons.
GANNI Ruffled embellished mohair-blend cardigan, £365

Pair this vibrant Ganni mohair-blend cardigan with a denim maxi and ballet pumps for perfect transitional autumn vibes.

Mango fine knit red jumper. Fine knit fabric, Rounded neck, Long sleeve, regular fit, Zip fastening on the back section.
Mango Fine knitted zip pullover, £45.99

A red knit feels like it is going to be something of an essential this coming season. And yes, these satin ballerinas now come in black too…

XXS to 4XL. Mango Red Tweed jacket. Cotton-blend fabric. Straight Short design with Rounded neck and raw frayed edges. Four patch pockets on the front and Button fastening with tonal Decorative buttons.
Mango Pocket tweed jacket, £79.99

This cute tweed jacket comes in sizes XXS-4XL and looks so good with denim.

How to Wear Red in 2023 – A Pop of Red

The easiest way to wear red is to add a pop of this bold and bright hue via your accessories. Despite its current colour trend reign, it’s also kind of a classic so a gorgeous leather handbag or pair of shoes will never really fall out of favour.

white shirt, grey jeans, red velvet ballet flats, tortoiseshell sunglasses, gold hoops, tan bag with gold chain and red lipstick.

H&M Crinklebluse in Oversize, £24.99, & Other Stories Angular Cat Eye Sunglasses, £27, Missoma Savi Dome Small Hoop Earrings, £89.00, CITIZENS OF HUMANITY Daphne high-rise straight cropped jeans, £289, LOEWE Paseo Small leather tote bag, £2,300, SISLEY PARIS Phyto-Rouge Shine Lipstick, £43, VIBI VENEZIA Furlane grosgrain-trimmed velvet slippers, £85

Shop More Red Accessories…

Valentino Garavani looked to ancient architecture to create the now-iconic Rockstud embellishments. Crafted in tonal detail, they adorn these ballet flats which are made from satin in a red shade. The design is finished with elegant bows and adjustable ankle straps.
VALENTINO GARAVANI Rockstud satin ballet flats, £780

Valentino’s ballet flats are something else in ruby red satin. Try these Monki red ballerinas for a more budget friendly alternative.

This Prada Femme bag is made from lipstick-red leather that's brushed to a high polish – a technique used by the house since the '90s. It has an adjustable shoulder strap for shoulder and crossbody wear.
PRADA Femme leather bag, £2,400

Classic and statement-making all at once, the Prada Femme bag in lipstick red is a great investment that will make all your outfits look so on point this season.

Mach & Mach’s Wonder Tulip sandals are made for the spotlight. The lustrous satin uppers and crystal-embellished floral-appliqués command attention, ensuring an unforgettable presence.
MACH & MACH Wonder Tulip embellished satin sandals, £800

These delicious Wonder Tulip satin sandals are ready to up the ante on every outfit and every Christmas party you throw at them.

Reformation Sedonia Mignon Block Heeled Sandal, £248

It is no big surprise that these easy to wear cherry red mules are sold out in some sizes. Join the waitlist to acquire your new favourite mood (and outfit) boosting block heeled sandals.

Adidas draws inspiration from the archives to design the Gazelle-top sneakers. Built with smooth suede uppers and rubber soles, they're finished with golden lettering and the signature 3-Stripe motif.
ADIDAS Gazelle 85 suede sneakers, £106

These will look so good with your jeans come autumn/winter.

Loewe's Spring/Summer 2023 collection centered around the anthurium flower – a heart-shaped blossom that blooms year-round. The floral motif is presented as an enamel-covered sterling silver pendant and is connected to a leather necklace.c
LOEWE Anthurium pendant necklace, £795

Let Loewe’s heart-shaped anthurium flower pendant prettify all your outfits.

Pretend to be French in the Alohas red patent leather Luke ballet flats. An iconic Mary Jane ballerina flat with a square toe and parallel straps at the arch with polished silver buckles.
Alohas Luke Red Patent Leather Ballet Flats, (£176.00) £150.00

So perfect. Mary Janes and ballet flats are both key 2023 shoe trends.

For more autumn/winter outfit inspiration, you need to check out the hottest new autumn arrivals already dropping at your favourite stores now…

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